SUFFOLK UNIVERSITY DAY OF GIVING CAMPAIGN
For Suffolk University’s 2025 Day of Giving spring campaign, I developed a vibrant visual identity—rooted in the overarching Suffolk brand—to bring fresh energy to the initiative. Deliverables included a new logo, branded patterns, social media graphics and toolkit, and a suite of swag items, all designed to generate excitement and engagement.
GRAPHIC ELEMENTS
The logo itself is intentionally multifaceted. Depending on one’s perspective, the mark can represent the heart of downtown Boston (a core element of Suffolk’s identity), the spirit of generosity central to the event, the city skyline, or even a stack of books—each interpretation reflecting Suffolk University’s mission and values.
